One of my long term mantra’s has been to ‘use windows, not mirrors’, a simple way of reminding myself that truly to move forward, be in line with the market place and to have any hope of innovating, you have to focus on the outside world and not the internal world of an organisation. Charities co ... [Continue Reading]
Inspiration from Tony
Tony was prolific in his cutting edge thinking about fundraising, the future and how to achieve success. We have provided a selection of his inspirational written pieces and presentation clips below and these will be updated periodically so keep checking back to get some inspiration.
"Fundraising is about people, it's about dialogue, not monologue" Tony Elischer
Check here to get an update on the latest blogs from our participants and mentors, thinking from across the sector and interesting published research. This is not an exhaustive library but a place to go with a cup of coffee when you just need to recharge your creative thinking about fundraising.
If you have suggestions of what you would like to see here, let us know via firstname.lastname@example.org
The New Lexicon of Fundraising Part 5 “One loyal friend is worth 10,000 relatives.” Euripides We are all familiar with the normal division used in a direct marketing or individual giving teams: acquisition, development and high value; a simple way of dividing out the task of ensuring maximum va ... [Continue Reading]
The New Lexicon of Fundraising Part 4 “Emotions are the lubricants of reason.” F.Yakob When you first become a fundraiser the focus is on techniques, channels and strategies, learning the art and craft of fundraising. It takes time to realise that all of these elements are actually hy ... [Continue Reading]
We train, we read, we study, we connect, we exchange, but is this enough? Are we truly seeking ways to transform our fundraising and to reengineer the DNA of fundraising as we know it today? With all the tools available to us I believe the most powerful is the one we focus on least, our mind-set. ... [Continue Reading]